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ppc, pay per click advertising

Paid search marketing is the process of gaining traffic by purchasing ads or banners on search engines. It is sometimes referred to as ‘pay per click’ or PPC marketing, because most search ads are sold on a PPC basis.

With our carefully selected "pay per click" programs, you actually pay only when a visitors clicks on your banner or ad displayed on another website, so you end up paying only for a very targeted visitor base.

Through our tie-ups with different online advertisers we help you to promote your website through this powerful medium. Depending on your business, we find targeted websites - national or international, for your banners to be displayed on. We also create eye-catching banners for your promotional campaign.

The service provides highly effective, instant results which are achieved by isolating and engaging the exact target market of the client. These consumers, who are already interested, are then re-directed to your site in order to complete their purchase, which is called a conversion.

The aim of any online business is to increase its web sales and, while PPC is a great standalone strategy, it can be paired with SEO to instantly generate conversions while your SEO efforts are gaining traction.

PPC ads usually come in the form of ‘sponsored links’ which appear on the top and right-hand side of the organic listings in the search engine results (SERPs). PPC ads also appear on Google’s network, which is a collection of thousands of sites that have agreed to display ads generating from Google servers. These ads may be in text, image, or flash banners.


PPC Services

  • Search advertising.

  • Display network advertising.

  • PPC Audit & Strategy.

  • Target the right paid advertising channels.

  • Measurement of your PPC campaign.

  • Campaign strategy and optimization plan.

  • Display advertising.

  • Improve your click through rates.

  • Static or animated image ads.

  • PPC landing pages.

  • Conversion designed landing pages.

  • Focus on a specific product/service.

  • Leads/conversion tracking.

  • Social Media PPC.

  • Mobile PPC.

  • Promo Campaigns.


Keyword and Placement Research

To ensure your ads reach the correct audience we use tools to identify the keywords they type in when looking for similar products/services yours. In addition, we also take a look at the sites your ideal audience visits and target those sites by placing display ads on them.

Account Creation

One of the most important steps in PPC advertising is account creation. Setting it up correctly from the start will lay the foundation for its performance in the future. It will save you money by directing a higher volume of interested users to your site and increase the number of conversions your account could generate.

Ad Creation

Ads are often your first contact point and, whether text, image or Flash based, they need to describe the service/product you offer while encouraging a user to make the click. They should mirror your landing page, as users expect a certain continuity between the ad they click on and the page they land on.

Landing Page Optimization

Successful accounts depend on effective landing pages. A good landing page needs to educate the user on the product/service on offer but most importantly, it needs to drive the conversion – be it a lead submission, competition entry or a sale of the product advertised.


To measure the success of a PPC account, goals need to be set. We implement tracking throughout the site or on the landing page to accurately track, report and make necessary changes to the account’s performance. The major advantage of PPC is that you can precisely measure the return on investment.


Even the best performing accounts can be improved upon, and that’s where testing comes in. The perfect account should always be testing new ads, keywords, placements and landing pages in order to stay ahead of the game, remain on the cutting edge and evolve with the times.


Why PPC works

PPC advertising is 100% measurable, which means you know exactly what you’re getting for your budget when you put a strategy in place.

  • Results are instant and highly effective.

  • The exact target market is isolated and engaged.

  • Increased conversions, leads, enquiries and sales.

  • It allows for a geographically targeted approach, allowing your ad to be seen by relevant traffic only.

  • Paid search marketing can serve as a promotional tool for new products or events.





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