Paid search marketing is the process of gaining traffic by
purchasing ads or banners on search engines. It is sometimes
referred to as ‘pay per click’ or PPC marketing, because
most search ads are sold on a PPC basis.
With our carefully selected "pay per click" programs, you actually
pay only when a visitors clicks on your banner or ad
displayed on another website, so you end up paying only
for a very targeted visitor base.
Through our tie-ups with different online
advertisers we help you to promote your website through
this powerful medium. Depending on your business, we find targeted
websites - national or international, for your banners to
be displayed on. We also create eye-catching banners
for your promotional campaign.
The service provides highly effective,
instant results which are achieved by isolating and engaging
the exact target market of the client. These consumers, who
are already interested, are then re-directed to your site in
order to complete their purchase, which is called a
The aim of any online business is to
increase its web sales and, while PPC is a great standalone
strategy, it can be paired with SEO to instantly generate
conversions while your SEO efforts are gaining traction.
PPC ads usually come in the form of
‘sponsored links’ which appear on the top and right-hand
side of the organic listings in the search engine results (SERPs).
PPC ads also appear on Google’s network, which is a
collection of thousands of sites that have agreed to display
ads generating from Google servers. These ads may be in
text, image, or flash banners.
Display network advertising.
PPC Audit & Strategy.
Target the right paid advertising
Measurement of your PPC campaign.
Campaign strategy and optimization
Improve your click through rates.
Static or animated image ads.
PPC landing pages.
Conversion designed landing pages.
Focus on a specific product/service.
Social Media PPC.
Keyword and Placement
To ensure your ads reach the correct
audience we use tools to identify the keywords they type in
when looking for similar products/services yours. In
addition, we also take a look at the sites your ideal
audience visits and target those sites by placing display
ads on them.
One of the most important steps in PPC
advertising is account creation. Setting it up correctly
from the start will lay the foundation for its performance
in the future. It will save you money by directing a higher
volume of interested users to your site and increase the
number of conversions your account could generate.
Ads are often your first contact point
and, whether text, image or Flash based, they need to
describe the service/product you offer while encouraging a
user to make the click. They should mirror your landing
page, as users expect a certain continuity between the ad
they click on and the page they land on.
Successful accounts depend on effective
landing pages. A good landing page needs to educate the user
on the product/service on offer but most importantly, it
needs to drive the conversion – be it a lead submission,
competition entry or a sale of the product advertised.
To measure the success of a PPC account,
goals need to be set. We implement tracking throughout the
site or on the landing page to accurately track, report and
make necessary changes to the account’s performance. The
major advantage of PPC is that you can precisely measure the
return on investment.
Even the best performing accounts can be
improved upon, and that’s where testing comes in. The
perfect account should always be testing new ads, keywords,
placements and landing pages in order to stay ahead of the
game, remain on the cutting edge and evolve with the times.
Why PPC works
PPC advertising is 100% measurable, which means you know
exactly what you’re getting for your budget when you put a
strategy in place.
Results are instant and highly
The exact target market is isolated
Increased conversions, leads,
enquiries and sales.
It allows for a geographically
targeted approach, allowing your ad to be seen by
relevant traffic only.
Paid search marketing can serve as a
promotional tool for new products or events.